What you should know about corporate video production
Video is becoming an increasingly popular tool in the business world, whether it's used for internal purposes or external marketing. In the world of YouTube, video conferencing and cutting-edge technology, incorporating video into business practices shows that a company is up with the times.
Video production isn't something every business can do on its own, but fortunately, there are plenty of creative professionals available for contract work. While video may seem like a pricey endeavor, it can be valuable in bringing in new business and drawing new potential customers, which can in turn increase profits in the long run.
Uses for Corporate Video
Many companies aren't sure why they need video, but it can actually be quite useful in many areas of business, including:
- Websites. Video is a valuable tool in Web design. Not only will it grab the eyes of readers, but it is also given weight by search engines and can be used to help add fresh content and improve your site's ranking in search results.
- Training packages. Valuable time spent by employees on new-employee or other types of business training could be saved with a video presentation. A video is also a good takeaway for attendees who may wish to refresh themselves on what they just learned.
- Sales presentations. Video is an enticing feature, so throwing one into a sales pitch can really help spice up a presentation. It can also give the presenter a brief break to refocus, gather their thoughts or read the audience.
Corporate Video Production Services
Most businesses don't have staff on hand to produce videos, so they will likely turn to a video production company. These companies handle everything from concept to audio-video production to video post-production measures like editing or transferring video to your website. If you're approaching a company about corporate video production, you'll want to keep the following tips in mind:
- Have clear goals. You don't have to have exact ideas, but you need to be able to express what you're looking for in terms of tone, message and audience.
- Ask for concepts. Don't settle for one concept—most companies will provide a choice, but reserve the right to head back to the drawing board if the first round of choices doesn't meet your expectations.
- Agree on a budget. For companies who aren't familiar with doing video, the costs can add up. Hiring actors, editing and other production elements can be expensive, so be sure both you and the production company are aware of your budget before you agree to the video.