Small Business Marketing
Create a small business marketing plan
Creating buzz around a small business can be tough—you're just not as well known as the big businesses, and you may not have the marketing budget available to you that they have, either. However, there are great ways to really make the most of your small business marketing skills, and techniques you can use to successfully get customers interested in coming to—and coming back to—your store. A small business marketing plan can help you decide where your money should be going and the avenues you should be using to get the word out—and get potential clients in.
Direct Marketing and Lead Generation
Direct channels may be the best marketing idea for small businesses. Try generating leads by hosting an event or free draw using promotional products. Building a marketing database can be quite easy if you give customers an incentive to be interested in your business and provide you with their information.
Holding a contest is another great way to get customers involved and create buzz about your small business. Even if the prizes are simply promotional T-shirts or mugs, customers will be happy to win something, and you can receive contact information from people who will probably be interested in your products in the future, too.
Other Small Business Marketing Tips
Don't try to go overboard with your marketing plan—stick to cheap marketing that works. Internet marketing for small businesses can be quite profitable and also cost very little. Use social networking—have your friends spread the word about your business, and offer customers a chance to view your website and products online. Often, small businesses with Facebook pages see a jump in their customers because friends will spread the word about their experience. Also, deploying e-mails about grand-opening or other current deals to your professional contacts list is a great way to get information about your business out there.
You don't have to spend a lot of money on brochures or pamphlets in order to market your small business. Small business marketing can be daunting at first, but with some research, you can find the best methods for your business to bring customers in and keep them for life.